User journey maps create a shared vision for your company. You’ll focus on how a user might think and feel while using your product, as well as what goals they’re trying to achieve and what obstacles they might face along the way. User journey maps foster a user-centric mentality. By creating a user journey map, you’re thinking about a product from a potential customer’s point of view. The main job of a UX designer is to make products intuitive, functional, and enjoyable to use. Get started in UX: Google UX Design Professional Certificate Why create user journey maps? ![]() No matter the type, user journey maps serve as a useful tool for understanding user needs and pain points and ultimately optimizing user experience (UX). This visualization might cover a customer’s entire relationship with a brand or focus on a select experience they might have while interacting with an app or website. What is a user journey map?Ī user journey map gives a visual representation of a customer’s experience. Let’s take a closer look at what a user journey map is and why it’s an important tool in the UX designer’s toolbox. Creating user journey maps can help you harness that empathy and transform it into valuable insights about your customers and product. ![]() One of the biggest skills you’ll leverage as a UI/UX designer is your ability to empathize with the people using the products you design.
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